Minutes - 01/12/2006 - Hotel Convention and Visitors CommitteeMINUTES OF THE JANUARY 12, 2006 OAK BROOK HOTEL,
CONVENTION AND VISITORS COMMITTEE OF THE VILLAGE OF
OAK BROOK UNOFFICIAL UNTIL APPROVED AS WRITTEN OR
AMENDED ON MAY 11, 2006
1. CALL TO ORDER:
The Oak Brook Hotel, Convention & Visitors Committee of the Village of Oak Brook was
called to order by Julie Coker in the Upper Level Conference Room of the Butler
Government Center at 9:10 a.m.
2. ROLL CALL:
Margaret Rimbo called the roll with the following persons
PRESENT: Julie Coker, Dieter Heigl, Chuck Fleming, Ralph Maxson, Michael Newman
and Tracy Mulqueen
ABSENT: Ted Selogie, Heather Wehling and Michael Yaneck
IN ATTENDANCE: Margaret Rimbo, Administrative Assistant; Kerry Schlaack, Hyatt
Hotels; Skip Strittmatter, DuPage Convention and Visitors Bureau; and Lisa
Edwards, Bryan Panek and Rob Grusin of Point B Communications. Richard
Boehm, Village Manager arrived at 9:30 a.m.
3. APPROVAL OF MINUTES: December 1, 2005
Moved by Dieter Heigl, seconded by Tracy Mulqueen to approve the minutes of
December 1, 2005 as presented. Motion passed. Minutes approved
At this time Item S.A. was moved forward for discussion due to late arrival of Village
Manager.
5. NEW BUSINESS
A. Release of 20% of the 2005 Fourth Quarter Hotel Tax Receipts to the DuPage Convention
& Visitors Bureau - $19,412.18
Motion by Ralph Maxson, seconded by Julie Coker to release 20% of the 2005 Fourth
Quarter Hotel Tax Receipts to the DuPage Convention & Visitors Bureau in the amount of
$19,412.18. Motion passed.
4. UNFINISHED BUSINES
A. Revised 2006 Marketing Plan Discussion and Approval
Point B Communications presented the revised 2006 Marketing and discussed the addition of
VILLAGE OF OAK BROOK Minutes Page 1 of 3 January 12, 2006
advertising in the summer, fall and winter Midwest Meetings publication and out -of -home
billboards that target major interstates between Chicago and Oak Brook and other busy
surface roads if cost is low.
Further discussion took place regarding whether FAM Tours would be a consideration within
the marketing plan. Point B said this type of event is more a public relations function, not
marketing. It was determined that the Marketing Committee would discuss targeted FAM
tours and prepare a cost analysis for further discussion at our the next Hotel Committee
meeting.
Point B Communications indicated their desire to begin the Hotels of Oak Brook identity
development process. It was decided that the Marketing Committee would schedule a
meeting, which will include interested Hotel Committee members, to capture the essence of
Oak Brook under an umbrella brand for the separate entities. Manager Boehm advised that
although the beautification program to help brand Oak Brook had been essentially tabled by
the Village Board, a new logo to brand the community may help develop a fresh focus for the
Oak Brook Revitalization Task Force and Village Board in their to enhance and promote the
community in general.
Moved by Dieter Heigl, seconded Mike Newman to accept the revised 2006 Marking Plan as
presented on 1/12/06. Motion passed.
6. OTHER BUSINESS:
A. Chuck Fleming suggested that since signage for various shopping areas can now be seen
on the I -88 Tollway, that we look into requesting signage for the Oakbrook Center and hotels.
Skip Strittmatter advised that she had previously submitted an extensive application for a
pilot signage program several years ago, however, she is aware that the program is now
functional for a fee. Skip will forward the application information to the Village staff for
review. This subject will be discussed at the next Hotel Committee meeting.
B. Manager Boehm gave an update on the status of the widening of 22nd Street between
Route 83 and Route 56 (Butterfield Road). This project has been approved but currently there
is no funding available. He also advised that the Village has been discussing the widening of
the I -88 bridge over 22nd Street with the Tollway and IDOT. This project has been approved
and the target letting date is February, 2007, with construction anticipated to begin in March,
2007.
C. Skip Strittmatter advised that the DCVB implemented its Community Awareness
program regarding opportunities in the hospitality and retail industries and the need for job
training and education in these areas. Skip also asked for input from Committee members
regarding marketing of the first 2 -3 days of the PGA tour in August as this could result in
grant funds from Springfield.
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7. ADJOURNMENT:
Motion by Julie Coker, seconded by Michael Newman, to adjourn the regular Meeting of the
Hotel Committee at 10:25 a.m.
ATTEST:
s /RICHARD B. BOEHM
Richard B. Boehm
Village Manager
5 -11 -06
Date
VILLAGE OF OAK BROOK Minutes Page 3 of 3 January 12, 2006