Minutes - 02/07/2002 - Hotel Convention and Visitors CommitteeOak Brook Hotel, Convention & Visitors Committee
Minutes of Thursday, February 7, 2002 Meeting
Upper Level Conference Room
Oak Brook Village Hall
Present: Chairman John Merrill
Ralph Maxson
Tony Mira
Absent: Laurie Adams
Chuck Fleming
Ted Selogie
Also Present: Assistant Village Manager Michael Crotty
Steve Thayer, Wyndham Drake
Denise Brownell, Marketing Subcommittee Chair
Sandy Dispensa, DuPage Convention and Visitors Committee
Kristie Sup, Creative Marketing, Inc.
Chad Neff, Creative Marketing, Inc.
Meeting was called to order at 2:11 p.m.
APPROVAL OF DECEMBER 6, 2001 MEETING MINUTES
Moved by Tony Mira and seconded by Ralph Maxson to approve the minutes of
the December 6, 2001 meeting as submitted. Motion passed 3 -0.
OLD BUSINESS: None.
NEW BUSINESS:
A. Release of Fourth Quarter Tax Receipts to DCVB: Motion by Ralph
Maxson, seconded by Tony Mira to recommend that the Village Board
release 20% of the 4th Quarter 2001 tax receipts to the DuPage Convention
and Visitors Bureau. Motion passed 3 -0.
B. 2002 Marketing Campaign Update: Kristie Sup and Chad Neff of
Creative Marketing Inc. presented several marketing pieces that have been
designed for the 2002 campaign. Sup indicated that the question of using
individual logos from the hotels still needed to be resolved. Chairman
Merrill reminded the group that formal assurances are needed that logos
will not be used without the formal consent of the individual properties.
Maxson indicated that the Wyndham corporate logo does not include
reference to the "Drake ", and that most residents identify that property as
the Drake.
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Oak Brook Hotel Convention & Visitors Committee
Meeting Minutes: February 7, 2002
Maxson inquired as to how Creative Marketing will track the individual
advertisements and their success. It was noted that the responsibility is on
the individual hotel to note that the caller mentioned the advertisement at
the time of booking. Chairman Merrill indicated that the ads cannot
identify a specific rate, but must be worded as "rates starting at... ".
OTHER BUSINESS
Chairman Merrill asked that campaign status information be presented to show
comparisons of budget to expenditure on a project by project basis. He also asked
that tax receipts be presented to show year -to -year comparisons. Assistant
Village Manager Crotty indicated that he will work on those presentations for
future meetings.
Steve Thayer was introduced as the new General Manager of the Wyndham
Drake, and his official appointment to the Committee will occur at a February
Village Board meeting.
ADJOURNMENT
Moved by Ralph Maxson and seconded by Tony Mira to adjourn the meeting at
3:28 p.m. Motion passed 3 -0.
ATTEST:
Michael A. Crotty
Assistant Village Manager
May 2, 2002
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Oak Brook Hotel Convention & Visitors Committee
Meeting Minutes: February 7, 2002