Minutes - 05/02/2002 - Hotel Convention and Visitors CommitteeOak Brook Hotel, Convention & Visitors Committee
Minutes of Thursday, May 2, 2002 Meeting
Upper Level Conference Room
Oak Brook Village Hall
Present: Chairman John Merrill
Chuck Fleming
Ralph Maxson
Tony Mira
Steve Thayer
Absent: Laurie Adams
Ted Selogie
Also Present: Assistant Village Manager Michael Crotty
Skip Stritmatter, DuPage Convention & Visitors Committee
Denise Brownell, Marketing Subcommittee Chair
Kristie Sup, Creative Marketing, Inc.
Katie Kozlicki, Creative Marketing, Inc.
Meeting was called to order at 2:05 p.m.
APPROVAL OF FEBRUARY 7, 2002 MEETING MINUTES
Moved by Ralph Maxson and seconded by Tony Mira to approve the minutes of
the February 7, 2002 meeting as submitted. Motion passed 5 -0.
OLD BUSINESS:
A. 2002 Marketing Campaign Update: Representatives from Creative
Marketing updated the Committee on activities undertaken so far in 2002.
An insert including a giveaway for meeting planners seeking to book
meetings in Oak Brook was distributed to the Committee. The insert
provides an entry to win an Ultimate Oak Brook Shopping Weekend.
Chuck Fleming pointed out that in some parts of the insert, there are
references to Oakbrook Center and in others the references are to Oak
Brook Shopping Weekend. It was clarified that the grand prize is an
overall Oak Brook shopping weekend, while the first and second prizes
are Oakbrook Center Ultimate Shopping Excursions. The insert will be
corrected to make that distinction.
A direct mail piece for groups was also distributed and will be mailed to
approximately 6,300 meeting and convention subscribers. An "e -mail
blast" that will go to 2,000 meeting planners via the Internet is also
planned. Chairman Merrill asked whether precautions have been taken to
address privacy concerns. Kristie Sup indicated that she believed the list
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Meeting Minutes: May 2, 2002
was of meeting planners who have registered to receive such information,
and that in any event, that would be confirmed before the activity was
conducted.
It was reported that not much has changed regarding the leisure campaign
since the last meeting. The Shop & Stay Package is still in effect and ads
have been placed in Midwest Living, the Chicago Tribune and The Daily
Herald.
It was also reported that DCVB is now receiving calls for fulfillment work
regarding the various campaigns.
NEW BUSINESS:
A. Release of First Quarter Tax Receipts to DCVB: Motion by Ralph
Maxson, seconded by Tony Mira to recommend that the Village Board
release 20% of the I" Quarter 2002 tax receipts to the DuPage Convention
and Visitors Bureau. Motion passed 5 -0.
ADJOURNMENT
Moved by Chuck Fleming and seconded by Steve Thayer to adjourn the meeting
at 2:50 p.m. Motion passed 5 -0.
ATTEST:
Michael A. Crotty
Assistant Village Manager
APPROVED:
August 8,2002
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Meeting Minutes: May 2, 2002