Minutes - 09/02/2004 - Hotel Convention and Visitors CommitteeOak Brook Hotel, Convention & Visitors Committee
M Minutes of Thursday September 2, 2004 Meeting
Upper Level Conference Room
Oak Brook Village Hall
Present: Chairman, Tony Mira
Ralph Maxson
Ted Selogie
John Merrill
Absent: Chuck Fleming
Heather Wehling
Julie Coker
Also Present: Village Manager Rick Boehm
Denise Brownell, Hyatt Regency Oak Brook
Jason Kallen, pointb Communications
Bryan Panek, pointb Communications
Lisa Edwards, pointb Communications
9 Chairman Mira called the meeting to order at 2:13 p.m.
APPROVAL OF June 3, 2004 MEETING MINUTES
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Moved by Ralph Maxon and seconded by John Merrill to approve the minutes of the June
3, 2004 meeting as submitted. Motion unanimously passed.
UNFINISHED BUSINESS-
2004 MARKETING CAMPAIGN UPDATE
The 2004 Marketing Campaign was discussed and an update by pointb Communications
was provided. Representatives of pointb provided the Committee with information on the Travel
segment with the main promotional piece being the Money Tree offer which was designed to
detail how far your money will go in Oak Brook. The 2004 mid -year report was presented; it was
stated that we are ahead of target for qualified leads. Ted Selogie noted that there was very poor
sampling and wanted to discuss this further at the next meeting; the rest of the Committee agreed.
In the Leisure market there were 4,375 responses to ads placed.
The Committee as a whole feels that the marketing efforts for Group Travel is very poor, the
responses generated does not provide the hoteliers with valuable information.
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Meeting Minutes September 2, 2004
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NEW BUSINESS:
RATIFICATION OF RELEASE OF FIRST QUARTER HOTEL TAX RECIEPTS TO
DuPAGE CONVENTION AND VISITORS BUREAU $15,846.74
Moved by John Merrill and seconded by Ralph Maxon to approve the release of first
quarter hotel tax receipts to DuPage Convention and Visitors Bureau $15,846.74. Motion
passed unanimously.
ADJOURNMENT:
Moved by John Merrill and seconded by Ralph Maxon to adjourn the meeting at 3:30
p.m. Motion unanimously passed.
ATTEST:
Richard Boehm
Village Manager
APPROVED: October 14 , 2004
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Oak Brook Hotel Convention & Visitors Committee
Meeting Minutes September 2, 2004