Minutes - 10/14/2004 - Hotel Convention and Visitors CommitteeOak Brook Hotel, Convention & Visitors Committee
Minutes of Thursday October 14, 2004 Meeting
Upper Level Conference Room
Oak Brook Village Hall
Present: Chairman, Tony Mira
John Merrill
Ralph Maxson
Julie Coker
Ted Selogie
Absent: Chuck Fleming
Heather Wehling
Tracy Ryan
John Callan
Also Present: Rose Kane, Village Manager's Office (Recording Secretary)
Denise Brownell —Hyatt Regency Oak Brook
Chairman Mira called the meeting to order at 2:15 p.m.
APPROVAL OF SEPTEMBER 2, 2004 MEETING MINUTES
Moved by Tony Mira and seconded by Ted Selogie to approve the minutes of the
September 2, 2004 meeting as submitted. Motion unanimously passed.
UNFINISHED BUSINESS
2004 Marketing Campaign Update. Discussion ensued regarding general
disappointment with facts and figures from pointb communications. Members
feel it is a good idea to have Rob come next time and present bullet points to
rectify situation and come up with what the Committee wants as far as results.
Time to move forward as to whether to retain pointb for next year or open bidding
process. Julie Coker discussed whether there should be a reduction in pointb's
fees or gain more advertising credit – what added value can be provided by
pointb. Denise Brownell suggested stepping up services for the rest of the year,
such as, telemarketing, direct mail. Ted Selogie stated that the report from pointb
is based on a bad data source and that timeliness in mailings, etc., has been and is
a problem. Feels that pointb should take the initiative in advertising ideas. John
Merrill suggested that the mailings should be stepped up without more cost;
looking at getting three to four months of credited fees because of late mailing.
Tony Mira said pointb is using a two - year -old database; need to quiz them and see
if the list can be expanded. Denise Brownell agrees to double -check on deadline
for next mailing; she will look at marketing plan and call Tony Mira. Tony Mira
0 states that if it's too late for credit, can use it next year on website, mailings. Julie
Coker stated Committee needs to communicate desires by November 4, 2004.
Also felt it would be good to have mall representatives in attendance at next
meeting. Tony Mira and Denise Brownell will meet with pointb representatives
next Monday to lay out desires and to make November meeting deadline. Also,
to decide whether to retain pointb for next year.
NEW BUSINESS:
RELEASE OF THIRD QUARTER HOTEL TAX RECEIPTS TO DUPAGE
CONVENTION AND VISITORS BUREAU -- $17,548.85
Moved by Ralph Maxson and seconded by Julie Coker to approved the release of
third quarter hotel tax receipts to DuPage Convention and Visitors Bureau --
$17,548.85. Motion passed unanimously.
ADJOURNMENT:
Meeting adjourned at 2:40 p.m.
ATTEST:
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APPROVED: November 4, 2004
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