Minutes - 11/03/2005 - Hotel Convention and Visitors Committee1.
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MINUTES OF THE November 3, 2005 OAK BROOK HOTEL,
CONVENTION AND VISITORS COMMITTEE OF THE VILLAGE OF
OAK BROOK UNOFFICIAL UNTIL APPROVED AS WRITTEN OR
AS AMENDED ON DECEMBER 1, 2005.
CALL TO ORDER:
The Oak Brook Hotel, Convention & Visitors Committee of the Village of Oak Brook was
called to order by Julie Coker in the Upper Level Conference Room of the Butler
Government Center at 2.05 p m.
ROLL CALL:
Manager Boehm called the roll with the following persons
PRESENT: Julie Coker, Ralph Maxson, Tracy Mulqueen, Michael Newman, Ted Selogie
and Michael Yaneck
ABSENT: Chuck Fleming, Dieter Heigl and Heather Wehling
IN ATTENDANCE: Richard Boehm, Village Manager; Margaret Rimbo, Administrative
Assistant; Kerry Schlaack, Hyatt Hotels; Beth Marchetti, DuPage Convention
and Visitors Bureau, and Robert Grusin, Lisa Edwards and Bryan Panek of
Point B Communications.
APPROVAL OF MINUTES: September 1, 2005
Moved by Ted Selogie, seconded by Julie Coker to amend the minutes as presented by
striking the last sentence of 5 A "May be interest in seeing hotel tax rate increase if it means
more marketing dollars plus a source of revenue for promoting other activities such as the
Independence Day Celebration or beautification efforts." from the minutes. Motion passed 6-
0. Minutes approved
UNFINISHED BUSINESS
A. Ratification of Recommendation to Negotiate a contract with Point B
Communications for the Development and Implementation of the 2006
Hotels of Oak Brook Marketing Campaign
Moved by Ralph Maxson, seconded by July Coker to ratify approval to negotiate a
contract with Point B Communications for the Development and Implementation of
the 2006 Hotels of Oak Brook Marketing Campaign Motion passed 6 -0.
VILLAGE OF OAK BROOK Minutes Page 1 of 3 November 3, 2005
B. Ratification of Approval to Release 20% of the 2005 Third - Quarter
Hotel Receipts to the DuPage Convention and Visitors Bureau in the
amount of $20,288.35
Moved by Julie Coker, seconded by Ted Selogie, to ratify the approval to release
20% of the 2005 Third - Quarter Hotel Receipts to the DuPage Convention and
Visitors Bureau in the amount of $20,288.35. Motion passed 6 -0.
C. 2006 Marketing Plan Presentation by Point B Communications
The marketing plan for 2006 was presented to the Committee. Given the lower
budget to work with for 2006, Point B eliminated several areas of the Leisure
campaign (billboards, and radio spots) which were in the 2005 plan and concentrated
on the Group area and added Search Engine Marketing in Leisure.
It was the consensus of the Committee that although the Group advertising is the
driver of the marketing campaign, that the billboard and radio spots had a significant
impact in the successful marketing of 2005 and would like to pursue availability of
additional funds to go toward the 2006 plan.
The Committee's hotel members will provide Village staff with 2006 forecasts. The
Village will forward historical data regarding hotel tax receipts, revenue projections,
2006 budget information and allocation of funds for further discussion of the plan at
the next meeting.
D Discussion Regarding Municipal Hotel Tax; Rate; and Use
The Committee discussed the hotel tax rates of DuPage County communities. It was
the consensus of the Committee that Oak Brook's I% rate, currently the lowest rate in
DuPage County, was an definitely an asset regarding group sales
Moved by Ted Selogie, seconded by Michael Yaneck to continue the discussion of the
tax rate until the next meeting and further review trend data, forecasts and Committee
obj ectives.
5. NEW BUSINESS
A. Discussion of Change of Hotel Committee Meeting Time
VILLAGE OF OAK BROOK Minutes Page 2 of 3 November 3, 2005
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Moved by Julie Cocker, seconded by Ted Selogie to change the meeting dates of the
Hotel, Convention and Visitors Committee to every other month, beginning in January
2006.
OTHER BUSINESS:
ADJOURNMENT:
Motion by Ted Selogie, seconded by Ralph Maxson, to adjourn the regular Meeting of the
Hotel Committee at 3:27 p.m.
ATTEST:
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Date
VILLAGE OF OAK BROOK Minutes Page 3 of 3 November 3, 2005