Minutes - 11/04/2004 - Hotel Convention and Visitors CommitteeMINUTES OF THE NOVEMBER 4, 2004 HOTEL CONVENTION
AND VISITORS COMMITTEE OF THE OF THE VILLAGE OF OAK
BROOK UNOFFICIAL UNTIL APPROVED AS WRITTEN OR AS
AMENDED ON February 3, 2005.
1. CALL TO ORDER:
The regular meetings of the Oak Brook Hotel Convention and Visitors Committee was called
to order by Chairman Mira in the Upper Level Conference Room at the Butler Government
Center at 2:15 p.m.
2. ROLL CALL:
PRESENT: Tony Mira, Chairman
Chuck Fleming
Ted Selogie
John Merrill
Heather Wehling
Julie Coker
John Callan
Tracy Ryan
ABSENT: Ralph Maxson
IN ATTENDANCE: Richard Boehm, Village Manager
Denise Brownell, Hyatt Regency Oak Brook
Jason Kallen, Pointb Communications
Bryan Panek, Pointb Communications
Lisa Edwards, Pointb Communications
Bob Grusin, Pointb Communications
3. APPROVAL OF MINUTES:
HOTEL, CONVENTION AND VISITORS COMMITTEE MEETING OF NOVEMBER 4, 2004
Moved by John Merrill and seconded by Julie Coker to approve the minutes of the November 4, 2004
meeting as submitted. Motion unanimously passed
6. UNFINISHED BUSINESS
2004 MARKETING CAMPAIGN UPDATE
Bob Grusin discussed year end initiatives in both the group and leisure travel markets. Specific to the
leisure market was the plan to draw travelers to the website, to offer a shopping spree sweepstakes and
to include a radio ad to be broadcast during workday drive times
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COMMITTEE Minutes
7. NEW BUSINESS
2005 MARKETING CAMPAIGN
The 2005 Marketing Campaign was discussed; the group wanted to retain the presence in the MPI
Directory, but not its newsletter.
The 2005 marketing campaign budget request was $319,836 up from $319,731 in 2004 Based on tax
receipts it was noted that the Village could only support a $300,000 marketing budget Pointb was
asked to revise its budget accordingly and submit the revised program to the Marketing Committee for
review for presentation at the Board of Trustees November 23, 2005 meeting
After the Pointb staff exited, the group discussed their contract Moved by John Merrill, seconded by
Julie Coker, that the Committee accept Pointb as its agency of choice for the Hotels of Oak Brook
Committee, contingent on resolution of outstanding service issues from 2004. Motion unanimously
passed
Motion by Tony Mira, seconded by Heather Wehling, to recommend to the Village Board retention
of Pointb Communications at $300,000 for FY05. Motion unanimously passed
9. ADJOURNMENT:
Moved by John Merrill and seconded by Julie Coker to adjourn the meeting at 4 10 p.m Motion
unanimously passed
ATTEST:
f
r
Richard B. Boehm
Village Manager
APPROVED: x,^ u A/ � .? , 2005
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COMMITTEE Minutes