Minutes - 11/07/2002 - Hotel Convention and Visitors CommitteeOak Brook Hotel, Convention & Visitors Committee
Minutes of Thursday, November 7, 2002 Meeting
S. E. Dean Board Room
Oak Brook Village Hall
Present: Chairman John Merrill
Laurie Adams
Tony Mira
Ted Selogie
Steve Thayer
Absent: Chuck Fleming
Ralph Maxson
Also Present: Acting Village Manager Michael Crotty
Julie Coker, General Manager — McDonald's Hyatt Lodge
Denise Brownell, Marketing Subcommittee Chair
Skip Stritmatter, DuPage Convention & Visitors Committee
Rob Grusin, Creative Marketing
Beth Brophy, Creative Marketing
Meeting was called to order at 3:02 p.m.
APPROVAL OF OCTOBER 3, 2002 MEETING MINUTES
Moved by Tony Mira and seconded by Laurie Adams to approve the minutes of
the October 3, 2002 meeting as submitted. Motion passed 4 -0.
OLD BUSINESS:
1. 2002 Marketing Campaign Status: Beth Brophy of Creative Marketing
distributed a status update of the 2002 Marketing Campaign (attached to
minutes). She indicated that there were 24,982 sessions logged on the hotels
of oak brook website. Steve Thayer requested that detail be provided
concerning what visitors are looking at on the web site. Brophy indicated that
she would be able to provide access to that information.
NEW BUSINESS:
1. 2003 Marketing Campaign: Creative Marketing presented its proposed
marketing campaign for 2003 based on 2002 results and its work with the
Marketing Subcommittee. Changes made from the 2002 campaign include
placing emphasis on two distinct flights of group media (once in spring and
once in fall), beginning media earlier, eliminating the Chicago Tribune "Inns
& Resorts" Travel Directory listing, eliminating Home & Away magazine
from the 2003 Plan, and increasing the number of placements in Midwest
Page 1 of 2
Oak Brook Hotel Convention & Visitors Committee
Meeting Minutes: November 7, 2002
Living and bumping up the ad size to a full page cooperative ad with
Oakbrook Center.
It was moved by Tony Mira and seconded by Ted Selogie to recommend that
the Village Board award a contract to Creative Marketing for the
implementation of the 2003 Marketing Campaign, and authorize the Village
Manager to execute the necessary agreements. Motion passed 5 -0.
OTHER BUSINESS
Chairman Merrill asked for nominations for Committee Chairman to be effective
in 2003. Laurie Adams moved and Steve Thayer seconded that Tony Mira be
nominated Chairman. Motion passed 5 -0. Tony Mira will serve as Chairman
beginning in January 2003.
ADJOURNMENT
Moved by Ted Selogie and seconded by Steve Thayer to adjourn the meeting at
4:08 p.m. Motion passed 5 -0.
ATTEST:
Michael A. Crotty
Acting Village Manager
APPROVED: December 5 , 2002
Page 2 of 2
Oak Brook Hotel Convention & Visitors Committee
Meeting Minutes: November 7, 2002
CREATIVE 1 MARKETING
iPl'ERTI I \:; ORAf HIC PEr16N MULTNEPIA PT KA RELATICN,�
VILLAGE OF OAK BROOK
MEETING AGENDA
November 7, 2002
I. 2002 Marketing Campaign Status
1. Group Market
i Leads to date: 977
Drawing Complete: All prizes have been mailed
i Direct Mail
New creative /promotional offers: BRC and site visit incentive
Drop date: 11105102
Successful Meetings Insert
Timing: November issue
r E -mail blast
Timing: to be distributed 11/18/02
2. Leisure Market
> Fulfillment to date: 6,356
"The Hyatt Lodge" fulfillment insert
American Express Direct Mail
Drop date: 11/12/02 (in process)
3. Website
Review hits to date
Updates completed: on -line BRC, new offer, special events
Updates currently in progress: adding The Hyatt Lodge
H. 2003 ,Nlarketing Campaign
i 2003 proposed schedule
Discuss contract
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