Boards & Commissions Supporting Documents - 05/03/2001 - Hotel Convention and Visitors CommitteePVE OF 041( �
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VILLAGE OF OAK BROOK
1200 OAK BROOK ROAD
OAK BROOK, ILLINOIS 60523 -2255
PHONE: 630 990 -3000
FAX: 630990-0876
WEBS 1 T E : www.oak- brook.org
MEMORANDUM
DATE: April 27, 2001
TO: Oak Brook Hotel Convention and Visitors Committee
FROM: Michael A. Crotty, Assistant Village Manager ^�'�
RE: Final Components of the 2001 Marketing Campaign
I am forwarding BVK/McDonald's proposal for allocating the remaining $50,048 appropriated
for the 2001 Marketing Campaign. The proposal was developed after the Committee directed
BVK/McDonald to re -work the Internet components of the Campaign and include additional
media placements.
Note that the original Campaign included a contribution from Oakbrook Center of $14,795 to be
applied to a Midwest Living advertisement. This credit was incorporated into the total cost of
the Campaign. We have learned that Oakbrook Center will not be able to make that contribution.
This would have the effect of increasing the Village's cost for the campaign by the amount of
$14,795. However, when the original campaign was approved by the Village Board, we did not
include an assumption of contribution from the DuPage Convention and Visitors Committee. By
including a conservative assumption of $15,000 to be contributed through DCVB at this time, it
is possible to fully fund the Campaign including the attached additional components with the
2001 appropriation.
I understand that you will consider recommending these additional components of the Campaign
to the Village Board at your May 3, 2001 meeting.
/mac
enclosure
Sent B-y: Bvk-MCDONALD;
6307893223;
ad p
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. E D O�
PRO'.. CTIOKESTIMATE
Client: Hotels of Oak Brook
Pro Simple Site - Concept/Redesign of Existing Site
ition: Simple site concepting and redesign of existing Web site., Project to include
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• Rework of e)asbng site design and update of visuals
• Development and coding of'metatags' 'keywords' and'imacje tags'
• Establishing and testing all new and existing links to extern :1 sites
• Full manual submission to major Internet search engines and directories —
along with 2002 planning for new media
• Periodic visual and content updates to match promotional direct mail and
advertising programs
Apr -18 -01 3:54PM;
April 11, 2001;
Page 2/3
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3013 TOTAL
$14,570
FIRM NAME
Holels of:Oak Brook
Auth6rized b-I
Daft
"ESW Mat 1w based on Odmate provided by out suppliers and InWrnal time soffo +es, the WW m, ;r vary CBer�t
ASAP. ina+ease the = the Pry and require additional cost estimates, To avoid projecx de Idy, sign and return
Sent By: BVK MCDONALD;
6307893223; Apr -18 -01 3:54PM; Page 3/3
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PROD UMON. ESTIMATE April.ii, 2001;
cliefit: 'Hotels of Oak Brook
Pro': : Media/Consumers - Additional Placements
3ob:lk swiption., Additional placements of consumer ad in Milwaukee loumal Se -tInel, Indianapolis
Star, ai d Midweg Living's Travel Planner Section.
Produ . "on will include the following additional agency services to be performed cI your behalf:
pros In , account: coordlnaaon and production services and any other functions nev :'rosary to provide the
produ described at the quality level you require.
ally.. the following services provided by other suppliers will be obtained o �i your behalf: media
placi4mn nts and proper supervision by qualified agency personnel.
Estlrna total W. additional newspaper concepts
and m is planning, payable to BW :
Media cement, payable to pub1aatb7s
-see schedule fbr eomplale S months of plooemena
JOB TOTAL
$3,000
$32,478
$35,475
FIRM NAME
Ho l els of Oak Brook
I
Authbrized b-T Date
-mmatm cost Is based on esClmabe provided by out suppliers and Internal Ume.mbrrlges, the total mi'I very +/- is%. aient
reyWons IncreLft the cost or the prgject and require additional cost estimates. Tp gypjd proms jar sign end nbq IM
ASAP.
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