Boards & Commissions Supporting Documents - 06/11/2003 - Hotel Convention and Visitors Committee (2)CREATIVE 1' MARKETING
ADVERTISING GRAPHIC DESIGN MULTIMEDIA PUBLIC RELATIONS
VILLAGE OF OAK BROOK
MEETING AGENDA
June 11, 2003
I. Creative Marketing
➢ History and Philosophy
II. 2002 Integrated Marketing Campaign
1. Group Market
➢ Fulfillment/Leads: 1,087
• Direct Mail
• Successful Meetings Insert
• E -mail Blast
• Media
2. Leisure Market
➢ Fulfillment/Leads: 6,725
• Preprint Publishing
• Midwest Living
• Home & Away
➢ American Express Direct Mail
➢ Media
3. Additional Marketing Services
➢ Tracking Reports
➢ Fulfillment Services
4. Website
➢ Hits increased
January: 27,535
November: 54,803 (CM as agency of record)
➢ Updated frequently
3100 DUNDEE ROAD, SUITE 107 • NORTHBROOK, IL 60062 . 847.498.5133 • FAX: 847.498.5134 . WW,V.CREATIVEMKTG.COM
.A 11%190N OF GENERAL :MARKETING ASSOCIATES, INC.
5. Budget
Appox. $10,000 under budget in 2002
III. 2003 Marketing Campaign
1. Objectives (attachment)
2. Group Market
➢ Fulfillment/NEW Leads to date: 586 (achieved objective)
3. Leisure Market
➢ Fulfillment/NEW Leads: 3,430 (achieved objective)
IV. Other Opportunities
➢ Public Relations
➢ Radio