Boards & Commissions Supporting Documents - 06/11/2003 - Hotel Convention and Visitors Committee (4)CREATIVE C� MARKETING
ADVERTISING GRAPHIC DESIGN MULTIMEDIA PUBLIC RELATIONS
Hotels of Oak Brook
2003 Marketing Objectives
➢ Increase overall awareness of the Hotels of Oak Brook
➢ Increase website impressions by at least 2%
GROUP MARKET
➢ Obtain at least 500 new, qualified group leads
➢ Acquire specific meeting planner site visit and group booking results from each
participating property in order to better analyze and determine incentive offers for the
future
LEISURE MARKET
➢ Obtain at least 3,000 new, leisure leads
➢ Acquire specific leisure package inquiries, bookings and turndowns from each
participating property in order to better analyze distribution channels and the overall
success of the leisure package
3100 DUNDEE ROAD, SUITE 107 • NORTHBROOK, IL 60062 • 847.498.5133 • FAX: 847.498.5134 - WWW.CREATIVEMKTG.COM
A DIVIFJON OF GENERAL MARKETING ASSOCIATES, IM.
PROMOTIONAL RESULTS FORM
In order for Creative Marketing to better analyze the success of a promotion and
determine incentive offers for the future, we need to acquire specific results from each
participating property. Please note that revenue* information is for internal use only and
will not be shared.
Please take a moment to complete the following form and return to Bryan Panek via fax
at 847 - 498 -5134 by 4/10/03.
GROUP MARKET
Please complete the following information based on results from 1/1/03 through 6/30/03.
Site Visits:
Bookings:
Revenue Generated *:
LEISURE MARKET
Please complete the following information based on results from 1/1/03 through 6/30/03.
Leisure package inquiries:
Bookings:
Turndowns:
Revenue Generated *:
Name: Property: