Boards & Commissions Supporting Documents - 09/04/2003 - Hotel Convention and Visitors CommitteeVILLAGE OF OAK BROOK
Meeting Agenda
September 4, 2003
I. 2003 Integrated Marketing Campaign Update
1. Group Market
➢ Fulfillment/Leads: Review Tracking Results to Date/475
• Direct Mail nd
•
M&C Insert (2 insertion canceled)
• E-mail Blast
• Media
➢ New Projects
• Group Direct Marketing Program
2. Leisure Market:
➢ Fulfillment/Leads: Review Tracking Results to Date/4,823
• Preprint Publishing
• Midwest Living
• Home& Away
➢ American Express Direct Mail
➢ Media
➢ New Projects
• Leisure Holiday Mailer
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