Boards & Commissions Supporting Documents - 11/07/2002 - Hotel Convention and Visitors Committee (3)CREATIVE X11 MARKETING
DVERTI,41\ 7
GRAPHIC PErIG\ MlLTl \IEC lA D l izL; REL. - \TI `S
VILLAGE OF OAK BROOK
MEETING AGENDA
November 7, 2002
I. 2002 Marketing Campaign Status
1. Group Market
Leads to date: 977
Drawing Complete: All prizes have been mailed
Direct Mail
New creative /promotional offers: BRC and site visit incentive
Drop date: 11/05/02
-01 Successful Meetings Insert
Timing: November issue
E -mail blast
Timing: to be distributed 11/18/02
2. Leisure Market
> Fulfillment to date: 6,356
i "The Hyatt Lodge" fulfillment insert
American Express Direct Mail
Drop date: 11/12/0`_' (in process)
3. `Vebsite
Review hits to date
Updates completed: on -line BRC, new offer, special events
Updates currently in progress: adding The Hyatt Lodge
ll. 2003 Marketing Campaign
r 2003 proposed schedule
Discuss contract
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