Minutes - 08/10/2017 - Hotel Convention and Visitors CommitteeMINUTES OF THE SEPTEMBER 14, 2OI7 MEETING OF THE OAK
BROOK HOTEL, CONVENTION AND VISITORS COMMITTEE OF THE
VILLAGE OF OAK BROOK APPROVED AS WzuTTEN ON MAY I O, 20 I 8
CALL TO ORDER:
The Regular Meeting of the Oak Brook Hotel, Convention & Visitors Committee of the Village of
Oak Brook was held in the Upper Level Conference Room at the Butler Government Center and
called to order by Chairman Canfield at 8:05 a.m.
PRESENT: Dr. Abbasy, Norm Canfield, Kristin Duncan, Steven Mansmith, and Valentina
Tomov
ABSENT: Melanie Bradshaw, Paul Cardona, Walt Hajduk, Mort Kouklan and Caryn Torres.
IN ATTENDANCE: Rick Ginex, Village Manager, Trustee Saiyed, Village Trustee, Jason
Paprocki, Finance Director, Megan Martin, Hyatt Lodge, Katie Funk, Hamish
McDonald and Rob Grusin, Point B Communications.
2OI8 BUDGET DISCUSSION
A. Budget Projections & Discussion Items - Jason Paprocki explained the budget projections on
a spreadsheet that was distributed prior to the meeting. The revenue listed for 2017 reflects
projections from the 5-year plan. There is a bump in revenue in 2018 with the opening of the
Hyatt House Hotel.
Discussion on the current market ensued. The Hotels are gearing their budgets for anywhere
between a loh - 5% decline for next year. McDonald's departure will have an impact on all
of the Oak Brook Hotels as well as DuPage County. Discussion ensued.
B. Marketing Budget Options - Based on feedback from the Hotels, Point B put together some
budget "wish" list recommendations. Some of these include: Video messaging (on-line
streaming, facebook video ads, news feeds), Social Media marketing, internal data bases/first
party data tools, and additional marketing dollars.
In 2013 the marketing budget went from $300,000 to $250,000; reduced by $50,000. The
Committee would like to see an additional funds put back into advertising, as well as some
form of incentives as recommended by the Chamber. Discussion ensued.
C. 2018 Budget Recommendations - Rob Grusin from Point B Communications explained what
was working in 2017 and what they would like to enhance and add to the 2018 Budget. The
Video message would be a great marketing resource and is the most popular tool for
marketing. Videos are about l5 seconds a piece. Idea would be to do several pieces. Also,
add sgcial media. A Hotels of Oak Brook facebook page can be done and include the video
content. Someone will have to monitor every day, but a great tool for advertising/marketing.
The consensus of the Committee is to request the Village Board to approve the addition of
$130,000 to the advertising budget and an additional $30,000 for Incentives.
OTHER BUSINESS- None
OAK BR00K HOTEL COMMITTEE Minutes Page I of3 Mtg. of September 14,2017
ADJOURNMENT
Motion by Kristin Duncan,secondcd by Dr.Abbasy to attOum the meeting ofthe Hotel
Convention and Visitors Committcc.Mceting attournCd・
Executive Assistant
Village of Oak Brook
多 クぢ″。
DATE
OAK BR00K HOTEL COMMITTEE Minutes Page 2 of 3 Mtg. of September 14,2017