Minutes - 09/13/2018 - Hotel Convention and Visitors CommitteeMINUTES OF THE SEPTEIIIBER 13,2018 MEETING OF THE OAK
BROOK HOTEL,CONVENTION AND VISITORS COMMITTEE OF THE
VILLAGE OF OAK BROOK APPROVED AS WRIl‐「EN ON
FEBRUARY 14,2019
CALL TO ORDER:
The Regular Meeting of the Oak Brook Hotel, Convention & Visitors Committee of the Village of
Oak Brook was held at the Hyatt Lodge at McDonald's Campus and called to order by Chairman
Canfield at 8:05 a.m.
PRESENT: Dr. Abbasy, Norm Canfield, David Carlin, Kristin Duncan, Mort Kouklan, Martin
Schooley, and Suzanne Beres
ABSENT: Melanie Bradshaw, Walt Hajduk, Steven Mansmith and Nicole Patterson.
IN ATTENDANCE: Rick Ginex, Village Manager, Donna Bettin, Executive Assistant, Jason
Paprocki, Finance Director, and Hamish McDonald, Point B Communications.
20I8 BUDGET DISCUSSION
A. Budget Projections & Discussion Items - Jason Paprocki explained the budget projections on
a spreadsheet that was distributed prior to the meeting. He has left everything the same for
this year.
B. Marketing Budget Options - Hamish McDonald explained to the Committee that the Hotels
of Oak Brook Brand needs to be renewed. Point B has been using the same one for a few
years and now would be a good time to gather everyone for a one-day workshop to renew
and re-energize the brand. Hamish distributed a handout and discussed major topics such as
Brand Evolution, A Discovery Session, logo development, brand articulation and website.
In-Market Considerations include public relations, media considerations, and budget
considerations. Hamish explained that the video's worked extremely and they will continue
to use existing footage that they already shot. Point B would like to include the refreshed
brand into the entire marketing efforts. Discussion ensued.
This brand evolution is a 6 - 8 week process. The website refresh can have additionaltools
added so Point B and the Committee can use the website more for reporting and marketing
avenues and bookings for the Hotels. Discussion ensued.
C. 2018 Budget Recommendations - Mort Kouklan motioned to except the Brand
Evolution/refresh plan as presented by Point B for 2019 marketing strategies and make a
recommendation to the Village Board for their review and consent. Seconded by Kristin
Duncan. Voice vote. Motion carried.
OTHER BUSINESS- None
ADJOURNMENT
Motion by Dr. Abbasy, seconded by Suzanne Beres to adjourn the meeting of the Hotel
Convention and Visitors Committee. Meeting adjourned at 10:l 1 am.
Executive Assistant
ViHage ofOak Brook
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